Who we are
DSW Pro is a digital service for driving instructors and driving schools, providing professional WordPress websites, booking systems, enquiry forms, chatbot support, SEO support and related digital services.
Our website address is: https://dswpro.co.uk/
If you contact us through this website, we may collect and process personal information so that we can respond to your enquiry, provide support, discuss your website requirements, or deliver services you have requested.
For privacy-related enquiries, please contact us using the details provided on our website.
What information we collect
When you use our website, contact us, request support or make an enquiry, we may collect information such as:
- your name
- your business or driving school name
- your email address
- your phone number
- your website address
- your location or service area
- details about your driving school or digital requirements
- messages you send through our forms
- technical information such as your IP address, browser type, device information and pages visited
We only collect information that is relevant to responding to your enquiry, providing our services, improving our website, or maintaining website security.
What rights you have over your data
Under UK data protection law, you may have the right to:
- ask what personal data we hold about you
- request a copy of your personal data
- ask us to correct inaccurate information
- ask us to delete your personal data, where legally possible
- object to certain types of processing
- ask us to restrict how your data is used
- withdraw consent where processing is based on consent
These rights may be subject to legal, contractual, administrative or security obligations.
To make a request, please contact us using the contact details provided on our website.
Comments
If comments are enabled on our website and visitors leave comments, we collect the information shown in the comments form, along with the visitor’s IP address and browser user agent string to help with spam detection.
At present, DSW Pro does not rely on public comments as a core part of the website. If comments are disabled, this section may not apply.
Media
If you upload images, documents or other files through our website, support forms or project communication channels, you should avoid uploading files that contain unnecessary personal data, such as embedded location data.
If you provide images, logos, PDFs, website content or other business materials for a project, we will only use them for the purpose of reviewing, preparing, building or supporting your website or digital service.
Cookies
Our website may use cookies to help the site work properly, improve user experience, analyse website traffic and support security.
Cookies may be used for:
- remembering basic website preferences
- protecting forms from spam
- measuring website visits and page performance
- understanding how visitors use the website
- supporting login functionality if client or admin areas are used
If we use tools such as Google Analytics, Google Search Console, security plugins, spam protection, embedded videos, chat tools or booking systems, those services may also use cookies or similar technologies.
You can control or delete cookies through your browser settings. Some parts of the website may not work correctly if cookies are disabled.
Embedded content from other websites
Pages on this website may include embedded content from other websites, such as videos, maps, social media posts, booking tools, analytics dashboards, forms or other third-party services.
Embedded content from other websites behaves in the same way as if you visited that website directly. These websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with the embedded content.
Examples may include services such as Google Maps, YouTube, Calendly, booking systems, payment providers, analytics tools or social media platforms.
Who we share your data with
We do not sell your personal data.
We may share limited information with trusted third-party providers where this is necessary to run our website, deliver our services, process enquiries, provide support or maintain security.
This may include:
- website hosting providers
- email providers
- CRM or enquiry management tools
- analytics providers
- spam protection and security tools
- payment processors, where applicable
- booking or calendar systems, where applicable
- subcontractors or technical partners helping us deliver a project
We only share the information needed for the relevant purpose.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Information submitted through our website may be processed by website hosting providers, email systems, spam protection tools, analytics tools, CRM systems, booking tools or other trusted service providers.
Some of these services may process data outside the UK. Where this happens, we aim to use providers that apply appropriate safeguards for personal data.
Visitor comments, form submissions or login activity may be checked through automated spam detection or website security services.
Payments and booking systems
If DSW Pro provides or integrates booking systems, deposits, online payments or calendar tools for driving schools, payment information is normally processed by third-party payment providers.
We do not usually store full payment card details on our website. Payment providers such as PayPal and Stripe process payment information according to their own privacy and security policies.
Security
We take reasonable steps to protect the personal information submitted through our website. This may include secure hosting, SSL encryption, access controls, security monitoring, spam protection and regular website maintenance.
However, no website or online system can be guaranteed to be completely secure.
AI chatbot and live chat
If our website uses a chatbot, live chat or enquiry assistant, the information you type into the chat may be collected so we can respond to your enquiry, improve our support and help visitors find the right information.
You should avoid sending sensitive personal information through chat unless it is necessary.
If DSW Pro provides chatbot services for driving schools, each client may need their own privacy policy explaining how chatbot conversations and enquiries are collected, stored and used on their own website.
Contact us
If you have any questions about this privacy policy or how we handle personal data, please contact DSW Pro through the contact details provided on our website.
Changes to this privacy policy
We may update this privacy policy from time to time to reflect changes to our website, services, legal requirements or the tools we use.
The latest version will always be available on this page.